Words that will make you money in your marketing - three of them anyway
Many people will say that advertising doesn't work for their business. "Yes I tried that once and didn't get anything from it" is the standard response I get. When digging down there are many reasons why they have not worked. Improper strategy, unidentified goals, wrong design style, inconsistency with branding, no measuring techniques or just the wrong words.
Here are three words that I would suggest you include in as many marketing tools that you have to engage the people you want to get a response from - I suggest in headings or titles at least.
You
This is the key ingredient to engagement. Talk directly to them. Treat this as the magic word for all your copy. Using this word instantly forces you to have a connection and conversation with the person reading it. Don’t you think that this is a good way to go?
Easy
With everything that is going on at the moment people want to worry less about stuff to make life easy. We want to see easy quick results, have them be easier to achieve and easy to buy. Spelling out how easy something is makes it much more attractive as we want everything... well... easy. If what you are offering makes lives easier, spell it out!
Now
As a business when would you like to make the next sale? Tomorrow, next week, next month? How about now? There always comes a time when you need to tell your customer what to do to lead them onto the next step of the relationship with you and your brand. They need to click through to your contact form or checkout, call your office or walk into your shop. Telling them that 'now' is the time is one way to encourage them not to wait.
There are many other words that will make you money through your website, brochure, advertising or promotions - but these are my top three.
Try them out in your next advertising campaign - let me know how they perform according to how you currently word them.
