I was intrigued to read this article thinking that I would have to throw a wobbly...
When Transparency is Not Needed in Social Media by Mike Volpe (@mvolpe)
He starts "Recently an industry guru who is compiling a study/book on transparency emailed me and asked "What are the practices that you think an agency should follow when it comes to transparency in writing content for a client's social media channels?" This is what I emailed back:"
...but you should never judge a book by its cover
The article, I agree with 100%, but I wanted to add something to the first part about tweeting on behalf of a brand.
If, as a 'virtual twitterer' you have been enlisted to post and engage with people on behalf of a Brand, it is vital that the person who entrusts it to you goes through a process of communication with you about that brand. You need to be able to 'live it' as you tweet it.
A friend once said to me "You can't market a BMW until you've driven one"
Spend the day with the owner of the new brand, sit in the office where it all happens for a while, walk the shop floor, chat to the cleaners, test out the products, speak to some customers... do what you can to experience the brand fully...
Then you might be ready to tweet for them...
