An overview of the science being social media and the social media mindset
The social media mindset, a phrase coined by internet marketing entrepreneur Katie Freiling (of KatieFreiling.com), is that of “Relationship building” - the most effective way of marketing your business to-date... as I recently heard reinforced by Grant Leboff.
Grant talked at a recent Thames Valley Chamber of Commerce lunch, about how we can develop a sales and marketing strategy that will transform our business. Instead of the funnel - it’s a straight line. A timeline that represents a relationship that we will build with our customers, clients and any potential customers, suppliers or even staff - that at some point transactions will fall off and appear to come from nowhere. More info from SalesTherapy.com
Relationships is about give and take. We know that from our own lives. Siblings, parents, partners, husbands, wives, children, colleagues... we find that in all our relationships if we give then in turn we will receive. If we are selfish then we will distance ourselves, even repel people rather than be attractive to those we want to have relationship with.
Within social networking, giving is not just about the volume of articles and posts, but its about their quality and value. When people see that you can add value to their business with the content that you provide, and that they can learn something from you, you will gain followers, build a larger network and people will latch onto you and the things that you publish.
More on developing your social networking coming soon.
