Many more people are asking for ways in which they can keep their websites up-to-date themselves. Not because they are skin-flints and don’t want to pay a designer, but because they have understood that users on the internet want fresh, up to date information, that they can make use - and that they would like to do this themselves.
I’m all for this in one sense but then against this train of thought in the same way.
For - Keeping costs down for a small business is key in an economy that we are in at the moment, and anything that you can do yourself with minimal effort is great.
Against - When you are running a business you need to focus on making widgets - you did not go into business to become a marketing guru or website developer (unless you actually wanted to do those things as your way of making widgets). You went into business to make the widgets that you are so very good at! Outsourcing your website will be a good investment for the time that you need to spend in making and selling your widgets.
So why keep your site up to date with fresh, new information and content?
The old fashioned way of just publishing your brochure online only serves one purpose - to let people know what you do, when they get to your site. What happens next time you want to put yourself in front of your customer and you present them with the same information - “Oh I’ve read that”
For the purposes of engaging your customers, you need to continually add new content to your site. Keeping them engaged and on something that they are interested in, that they can take value from.
The more ‘interactive’ you make the site, the more your leads and potential customers, and of course your current clients, will visit your site and engage with you.
Try a simple blog feed, news reel, portfolio of recent work, weekly special offer, game, survey, quiz… I could go on. This list of user engaging features for your website is almost endless.
The ultimate aim is to get a response from people - a purchase, an email from the site, a response to the survey you have posted or indeed a tweet or post on their social network linking back to you!
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Ko-juhnt CMS is a simple and cost effective solution that provides you with the power to keep your site up to date and on message. You don’t need to have any coding experience - once set up it is as simple as using a word processor. Contact Ko-juhnt for more info on
studio@ko-juhnt.com
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