PepsiCo group recently decided to take all of its major brands through a brand refresh process. Following on from Pepsi's new look, the breakfast orange juice brand Tropicana was the latest to be tackled...
The power of your brand.
Do you know the power or value of your brand? Today I received a letter in the post. Well not really a letter, just a badly written CV from a recruitment agency. No letter from them saying... "Hello...
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