With the deepest part of the recession behind us the UK still finds itself technically in the it’s hole.
I’m not going to get political here but reading between the lines and seeing that nonprofits are making pitches for new marketing efforts, service businesses are starting to pick up the pace a little and the Christmas season is here, it’s all about a busy end to another year.
Here at toinfinity we are busy with more proposals and quotes going out the door each day, as well as working on some great projects with new and long standing clients.
Here are my thoughts to help you keep the pedal to the metal in 2010 and ride out this storm, producing more news for us all to read about SME’s bucking the trend.
Try small steps towards a new promotional offer
In the new year it is the B2C companies that are most likely to feel a drain in January. Everyone spent out on Christmas and a long January till they get paid. But in no way does that mean that you have to come to a standstill with your marketing efforts. Have a think about a possible 1st Jan offer that you could make available for one day, then lead into an offer available for the whole of January.
Planning for the year ahead and setting goals
Every business coach under the sun that I have come across has always championed goal setting – I am not going to disagree. Make sure that you have in your mind, then on a wall planner, your aims and goals for 2010. It could be that you want 500 new subscribers to your email newsletter by May 2010, or that you even want to start one.
Think about the future yourself, then think about how you can help your clients or customers to plan ahead. If you are a travel rep, how about getting in now for travel plans throughout the year? Summer wont be far away, so why don’t all the child minders rock up their websites in prep for those working parents in preparation to get them thinking about the 6 week summer holidays?
Recap and inform
We find that a lot of people use their email marketing in January for a roundup newsletter of the past year and how they are looking forward to working with clients again in the following year. These normally always start “Thanks for working with is last year…” – don’t forget your P’s and Q’s!
Are you ready for the break?Most of you might be thinking, “BREAK! What break!” – but I can almost guarantee that most of your clients will go a little off the boil in the next few days, wanting to wind down themselves. Something to do with Christmas parties and mulled wine and mince pie coffee breaks.
What I will be doing is planning for the year ahead so that when I do get the time off over Christmas, I can relax somewhat. Being part of the management or even running your own business yourself is sometimes a 24/7/365 job. Plan your time to down tools and chill with family and friends. Enjoy things this Christmas.
It has been a hard year for nearly everyone in business this year and unlike those city bankers, not all of us are getting huge bonuses either.
So have a very Merry Chirstmas and enjoy your break
Plan your digital marketing to work alongside your traditional marketing for 2010 and let’s see how we can all rise from the ashes of the recession.
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