About Ant Hodges

Christian Businessman, father of two, husband of one. Expertise in digital marketing, graphic / web design and email marketing

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Sep 22

Starting early! How you can get a head start?

This morning was like no different from any other morning. Up, shower, dressed, breakfast… 4 year old daughter doing homework… hang on a minute!

My eldest daughter Hannah started school just over a week ago. She loves it. It leaves her feeling absolutely knackered though. She was up and at it before my wife and I were even awake, excited about another day at school.

After she had finished her breakfast I heard her shout, “Can I do my homework now?” - I did not expect to hear that! Should a 4 year old not be wanting to watch TV, play in the garden, do some colouring or something? Clearnly not. Let’s hope this novelty doesn’t wear off.

How can Hannah teach us something about how we could do our business better?

The phrase “The early bird catches the worm” springs to mind. This means “One who arrives first has the best chance for success” (http://www.answers.com/topic/early-bird).

Hannah got up early… was excited about the day and got on with getting ready for school, even getting some homework done too.

In your business, are you that eager to get on? Do you get out of bed early looking forward to another great day with your team or your clients?  Are you excited about getting on with your work and projects that are on the books at the moment?

Try today to look forward to some of the challenges that lay ahead - thinking how much you are going to learn from walking through them.

The other thing that we could take from this is that Hannah is getting a head start on her peers. There may be one or two others that might be up for getting in with homework in the same way, but I am certain that the whole of her class wont be the same.

How can you get ahead of the game in your industry? Do all you competitors conform to the same way of doing business, marketing or the way that they build relationships with others?

Have a think about your competitors. See how they are advertising and promoting their business. Are they all in the yellow pages because that is the way that you have always done it in your industry? Try something new today (and no I am not sponsored by a well know supermarket chain). Try work out how your competitors are delivering their products and services. Is there a different way that they are not active in delivering in? Try it, test it, measure it, review it and repeat it if it worked.

Granted there may be good reasons for your competitors not doing something different. They may have tried it and it may just not work. Before stepping out, research and make your own decision. There is no harm in trying something new... who knows, you may just strike oil!

Filed under  //   Business Advice   Business Tips   Marketing  
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Sep 11

Getting an increased number of converts from your email marketing.

If you are one of the millions of businesses that use email marketing within your promotional, branding building, advertising or networking strategies, converting people from just recipients to actual sales can be a difficult thing to do. Measuring it can be even harder.

The first thing you need to do is ensure you use an email marketing system that allows you to measure all the statistics of your campaigns. Not just the open rates and the number of click-throughs, but I suggest one that will drill down to who clicked what link specifically for each campaign so that you can see trends on some of your users over time.

Utilising the power of these stats will enable you to see if people are actually opening your emails and if they click on any links that you provide for them. This is your first goal... getting them to click on links in your email.

Your second goal is to convert those clicks into the specific action that you require from your subscribers. This may be a purchase, a survey form to complete or just some kind of response to the purpose for sending the email.

There are many ways to convert these leads to sales, but how about increasing your converts by getting a well-designed landing page on your website set up? Investing time into this will bring you great rewards… but what do you include?

A couple of simple thoughts on putting together a great landing page:

1 - Make sure that you match the design, messaging and style of your email in your landing page. Maybe even repeat the heading / subject line of the email as the heading on this page. This will keep a consistent feel to the user experience - it is also a way to give them the feelings of familiarity and comfort. They know that they have come to the right place if you do this.

2 - One straight simple route to the response you require. Keep the landing page to a minimum. Keep the one goal of trying to get the response you set out to achieve at the forefront of your mind when putting your landing page together. If you give the visitor opportunity to wander away from the page with other links and navigation, they will! Keep your subscribers and visitors to your landing pages focussed on the goal of getting that response or purchase in the bag!

For more on email marketing - contact ko-juhnt on 0844 669 8459 or email studio@ko-juhnt.com

Filed under  //   Advice   Business Tips   Email Marketing   Ko-juhnt  
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