Email Marketing - Testing and more testing
I had a conversation this morning over Twitter (via @anthodges) about sending mass HTML emails.
The person in question was using WindowsMail to send the HTML emails out, on mass, and using the BCC field to put all the names in. Does the job. But the issue was that many people have been telling this person that the emails are going into junk mail folders or are displaying with loads of funny characters and layout issues - never mind the fact that I raised the issue of tracking and measuring campaigns is impossible through WindowsMail.
When sending email marketing campaigns it is important to remember that how you see it on your screen and through your email program is not how everyone else will see it. You need to remember to test you email.
From my own experience, testing a design in all the different email clients out there was one of the most frustrating parts of sending email campaigns in the early days. You need to really look for a provider that has the ability to test all the email clients out there and also pick up any potential issues with your design or content that may cause the SPAM filters to quarantine your email.
Here at toinfinity we have a system called BeyondMail. Built in to this system we have design and spam testing tools. Sure you could create test accounts at all the free internet service providers (IPS's)like Hotmail, Google and Yahoo, sign up (and pay) for other ISP's like Earthlink and Comcast, set up a few virtual machines to cover different operating systems, purchase and install each of the spam filters we test in. By why? You can do all of this in your FREE account of BeyondMail for just £14.95 per campaign.
So what do you get then?
BeyondMail will generate screenshots with images off, on and in the preview panes for over 20 email program and clients - including WindowsMail, Apple Mail, Lotus Notes and even mobile clients such as Blackberry and Windows Mobile.
With the SPAM testing, we don't just look at your content for "spammy words", BeyondMail will pass your email through real spam filters and tell you exactly why you failed. It will also run your email marketing campaign through a number of key spam firewalls - the gatekeepers for most ISP's and large corporations.
All that hard work done for you, all for a small fee of £14.95.
To sign up for your FREE email marketing account with BeyondMail call the team on 01793 238697 and we'll get you rocking right away.
More about BeyondMail
Beyond Mail is our own tailor made email marketing solution for organisations large and small. Operating on a pay as you go, non contractual basis, you have the freedom to choose when you send your emails and are not hampered by the thought of wasting your money if you don't send an email.
Main features
- Use your own HTML email template, web based email design or enlist the toinfinity team to design and code up a cracking new design for you
- Manage your subscribers on auto-pilot, easily create targeted segments and let the system handle all your sign up's from your own website
- Real time, live stats that enable you to go beyond open and click through rates. Link into Google Analytics and track your email related conversions and even sales
For more information and for costings call the team on 01793 238697 and see how you can reduce your email marketing spend, but increase your deliverability and give a better user experience.
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