Sep
11
Getting an increased number of converts from your email marketing.
If you are one of the millions of businesses that use email marketing within your promotional, branding building, advertising or networking strategies, converting people from just recipients to actual sales can be a difficult thing to do. Measuring it can be even harder.
The first thing you need to do is ensure you use an email marketing system that allows you to measure all the statistics of your campaigns. Not just the open rates and the number of click-throughs, but I suggest one that will drill down to who clicked what link specifically for each campaign so that you can see trends on some of your users over time.
Utilising the power of these stats will enable you to see if people are actually opening your emails and if they click on any links that you provide for them. This is your first goal... getting them to click on links in your email.
Your second goal is to convert those clicks into the specific action that you require from your subscribers. This may be a purchase, a survey form to complete or just some kind of response to the purpose for sending the email.
There are many ways to convert these leads to sales, but how about increasing your converts by getting a well-designed landing page on your website set up? Investing time into this will bring you great rewards… but what do you include?
A couple of simple thoughts on putting together a great landing page:
1 - Make sure that you match the design, messaging and style of your email in your landing page. Maybe even repeat the heading / subject line of the email as the heading on this page. This will keep a consistent feel to the user experience - it is also a way to give them the feelings of familiarity and comfort. They know that they have come to the right place if you do this.
2 - One straight simple route to the response you require. Keep the landing page to a minimum. Keep the one goal of trying to get the response you set out to achieve at the forefront of your mind when putting your landing page together. If you give the visitor opportunity to wander away from the page with other links and navigation, they will! Keep your subscribers and visitors to your landing pages focussed on the goal of getting that response or purchase in the bag!
For more on email marketing - contact ko-juhnt on 0844 669 8459 or email studio@ko-juhnt.com
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