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Over zealous moderation of a LinkedIn group

Mar 5, 2010 at 12:19am - 1214 views by lovely people!

Recently I had a post removed from the Graphic Design Professional Group on LinkedIn (Link to the group) that I am a member of and wanted to share about it here.

[UPDATE: Now I have been kicked out of the group... See a screenshot of my post on the forum asking for feedback on this]

My post on the group is detailed below:
- - - 
I wanted to ask the group about this... 

I am a graphic designer and part of this group, interating with many members almost daily as social media is a core part of where I get my business, collaborate with others and grow my business. 

This group is one of the most valuable to find talented guys and girls to work with and long do I want this to continue. 

I have never posted adverts or spammed this group with promotions to my services or any other. 

From my experience in growing my twitter following to over 3,500 is to provide content of real value to those that are following me. 

The post that was recently removed was a video posted on the internet by an internet marketer that offering a second video for free also (no sales here, no one other than the person watching would have benefitted from it). 

It was an external link to a free video about internet marketing yes, but I clearly stated that the principles outlined could be applied to ANY business. 

My understanding of the group is that almost all graphic designers on this forum are self employed or run their own business. 

In the moderators removing the link to the video, one that would help them understand how to position themselves for business and become attractive to potential customers, I feel that they have done a dis-service to this group. 

If you had watched the video, you would see what I mean. I normally run a mile from these internet marketing videos and free sign ups because they are never normally totally free like this video - you will normally have to pay $4.95 or some other small some. Not this time. 1hours 18mins of free video training to help you understand how to be attractive in the best possible way to your target audience. 

Having previously run my own business and employed staff I know that this is one crucial activity that every person in business needs to do to make their business a success. 

Maybe I should have given much more info about it and the reasons why I think that people should have watched this and what it would do to benefit the graphic designers on this group. And the way in which you can take what is shared and apply to ANY business. 

I have seen many comments about working in the industry and the business side of graphic design - why was my post any different? 

I think that in you removing it shows that the group moderators don't really understand the value of social media interaction or the principle of trying to develop an understanding for your target audiences core identity. 

I would like to see my post re-unstated please with a public apology, but I have already had a reply saying that this isn't going to happen. 

Please do not remove this post... If the interests of some 14,000 members are really at the heart of the moderation of this group then let the members reply to this and give their feedback. This is also going on my blog for others to give their comments...

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I would be interested to hear your thoughts on this my friends.
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5 comments
Mar 05, 2010
Ant Hodges said...
As a member who wanted to contribute... I have now been kicked out of the group! Is this fair?! See my post as a screen shot at the top of my post...
Mar 05, 2010
jlandells said...
Hi Ant,

My guess is that the problem was that you used an affiliate link - even though you weren't being specifically paid for sending visitors, by getting a certain number you were being "rewarded" with the second video, which is ultimately a sales pitch for Frank Kern's new product.

I can understand your frustration. Similar things have happened to me in the past, although I was never kicked out of a group for it! Unfortunately, some moderators take a "zero-tolerance" approach to *ANY* form of promotion in groups like these and the rest of us just have to accept it. It doesn't mean we have to remain members though, if we don't like how they run things. Although I always prefer it to be *my* choice...!

Cheers,
-John.

Mar 05, 2010
Dave Clayton said...
I have to admit when I first saw Ant's link on Twitter my first reaction could have been sceptical.
However, having worked for and with Ant, I know his passion for all things marketing and trust his judgement with any aspect of this area or social media, design, SEO etc.
I realise there are a lot of people who don't know Ant as well but maybe know of him or follow his blog/twitter etc.
Any moderator could have easily checked Ant's LinkedIn profile, followed up on his background or even contacted him first before taking this drastic measure. Zero tolerance can also be a lazy way of moderation. The attitude of 'delete and ignore' is not how I would like to be moderated. 'Three strikes' would be preferable.
I haven't looked at the 'offending' video purely because I haven't had time but I know that there would be value in it if Ant has watched it and is happy to make others aware of its content.

I do hope LinkedIn will review their decision as I think Ant has a lot to offer to that particular group.

Just before I leave, if you are a member of LinkedIn please also check out www.selfpublicity.com as an additional service to your contact/social portfolio.

That's my two penny's worth anyway :o)

Dave Clayton - Deefer Design

Mar 05, 2010
Ant Hodges said...
Thanks for your comments guys (@1daveclayton, @jlandells)
Mar 05, 2010
shaunmeasday said...
Hi Ant - this is moderation gone mad!! I understand that an affiliate link can look "spammy" - but surely they should have looked at this in context? After all - if you're highlighting a product thats useful to the group - where or what is the harm?

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Social Media Consultant

Ant Hodges

Ant Hodges

As a Social Media Consultant, Ant combines many years experience in Sales and Marketing with the natural ability to build relationships online - this is the key to success when it comes to Social Media Marketing

Ant currently works full time as Business Development Director for www.toinfinity.co.uk who are a leading online marketing agency based in Swindon, Wiltshire.

Some of the areas Ant specialises in are Search Engine Optimisation (SEO), Pay Per Click Campaigns, Social Media Marketing & Training, Email Marketing, Website Design and Affiliate Marketing - visit www.toinfinity.co.uk for more info.

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