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LIghtCMS Forces Designers to become Coders

Feb 26, 2010 at 7:34am - 1183 views by lovely people!

LightCMS prides itself on being a "....a content management system for web designers. Design sites, upload them to our content management system, and deploy world-class websites your clients can manage themselves. LightCMS is a simple to use, standards-friendly system, and it's built to help your business succeed."

Yesterday they announced that a key service was going to be increased in terms of cost from $495 to $696! $200 dollar increase with no increase in what they will deliver. See their post here

I think that this is a bad move... and particularly from our experience of the last two HTML Xpress orders... we don't feel that we got value for money with the $495.

The decision instantly, with no thought required, would be from our end to not look at taking this service in future. This has pushed it past a break point for us. If you were to look at improving the service, including some additional features in it etc it may be worth it.

The alternative for designers who can't code, which was why this service existed I believe, is now to use another HTML cut up service and learn to integrate the template themselves. But why force designers to learn code and not focus on what they are good at, by increasing this price not just by $100 but $200!

If this was the intention to drive customers to use alternative products, sorted.

As I said... my two pennies worth... a bad move I think.

As an aside... I saw no consultation with people that use the service to ask their opinion. I was set to use this again for the 3rd time in three months, I'm finding an alternative solution now as another $200 does not give great value IMHO.

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4 comments
Feb 26, 2010
Dave Clayton said...
The increase shocked me too. An extra $200 with no reason other than the price stayed the same since 2007. This should include extra features.

I am really disappointed as I have worked 2 major concepts around the LightCMS system and even today I had an enquiry for 3 more sites which I would have designed and used LightCMS for.
I know Ant has been working hard to get the Speaklight people to have UK servers / UK pricing structure but this increase makes it hard for us designers to build the service into our quotes.
I am currently looking at finding an alternative service that will turn PSD into HTML and even a new CMS system such as SquareSpace.
Maybe even Wordpress but only as a last resort.

Come on LIGHTCMS guys, step it up and justify !!

Feb 26, 2010
Ant Hodges said...
It is disappointing that @lightCMS have done this Dave - thanks for your comments. My contact at EF has now left the business so the UK thing will probably never come off. Such a shame. They do say in on the page linked above that this does not cut off work that can be done by designers and they feel they have benchmarked this... I can get a cut up done for $50 and now just need to learn to integrate. The beauty of the their service was that it was all under one roof. Now I need to use multiple people as they have priced themselves out of the market!
Feb 26, 2010
Tim Wall said...
Hi guys,

This is Tim with LightCMS. I've replied to the message you sent in by email as well as the comments left on our blog, but just wanted to leave a comment here to make sure you know that we have heard you.

I'm sorry that our decision to raise the price of HTML Xpress has disappointed you guys. Pricing changes are never easy and we take them very seriously.

If you have further questions or concerns, I invite you to continue the email discussion we began yesterday. Ant, though your contact at our company left in order to join up full time with her family business, we still have a team of people including myself who are always available to answer any questions or concerns you may have. We have tons of development going on right now and a lot of great things on the horizon. We look forward to continuing to work with both you and Dave.

Reach us anytime at answers@speaklight.com.

Thank you,

Tim Wall
LightCMS

Feb 27, 2010
Ant Hodges said...
Thanks for your reply Tim (@lightCMS) - Having to now build £130+ into a project that gets installed into a CMS (normally less than a £1000 job end to end) that is not fully commercial (no ecommerce, shopping cart) so cant really be used on bigger projects (that normally require this), moves the clear choice now to use cheaper solutions for basic CMS. Even the pricing points that you put on your monthly costs do not compare with other solutions, like the SquareSpace that Dave mentions above - their Pro package allows loads of members... your equivalent allows 2! The key to pricing is testing the market and I think in time to come the HTML Xpress will be a null and voide services soon. If you say that there are other choices out there... that I can't find priced anywhere near what you are increasing it to... most are comparable with services cheaper for cut up that do not include integration and something designers will need to learn themselves... that is the main point of my disappointment with what has happened. Consultation and market research is key to the success of products and their shelf life... I don't think that much was done to research your customers... not just comparable products in doing what EF have done. Anyway - all the best with it... but we can't justify a £130+ increase in our costs when this cannot be passed to the customers as we will price ourselves out of the market.

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Social Media Consultant

Ant Hodges

Ant Hodges

As a Social Media Consultant, Ant combines many years experience in Sales and Marketing with the natural ability to build relationships online - this is the key to success when it comes to Social Media Marketing

Ant currently works full time as Business Development Director for www.toinfinity.co.uk who are a leading online marketing agency based in Swindon, Wiltshire.

Some of the areas Ant specialises in are Search Engine Optimisation (SEO), Pay Per Click Campaigns, Social Media Marketing & Training, Email Marketing, Website Design and Affiliate Marketing - visit www.toinfinity.co.uk for more info.

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