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Customising your blog... "Why my template is fine!"

Mar 10, 2010 at 1:31am - 1396 views by lovely people!

I thought I would just show you a couple of before and after shots... for my blog.

I always think that blogging platform templates are great places to start but should never be used as they are for your own personal or business blog.

You need to look at how you can customise it to make it your own. Your own personal or company brand is important and looking like someone else won't help. I have been on many business blogs and I wont embarrass some of them by showing how they look the same because they have used the same wordpress template, and they are not alone.

Customising a blog can be a daunting task for many as they think that they need to dig deep in code and use language like CSS, SEO and Widgets... what do these really mean to the everyday blogger?

As a designer and web developer I am conscious that I can do these things where many can't.

Here are 4 simple tips that work in most blogging platforms for customisation.

  1. Always put your photo on the blog - There is no one else like you!
  2. Most blogging platforms allow you to change the styling to layout, colours, text, links and images through an on screen interface - tweak everything, even if it is just a little.
  3. Dress your blog with a great header - Magazines use a masthead design to distinguish themselves from crowd, you should do the same. Upload a great image to use as your header.
  4. Link your blog from your own web address - See mine... http://www.anthodges.co.uk points to http://anthodges.posterous.com. This helps distinguish from all other posterous.com websites

My blog here started life like this:

...and after a complete re-design and coding of a new template I ended up with this:

What do you think? If you have a posterous blog and would like me to help, just get in touch.

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2 comments
Mar 11, 2010
Wendy Tam said...
Hi Ant,

I'm trying to help 2 local churches in Hong Kong to build their websites on Posterous - as we'd like to simplify the website update as much as possible and also to be able to leverage the 'reach' through auto-posting onto Facebook and Twitter.

The biggest challenge would be the customization of Posterous blogging style into a website style with visual branding & simple navigation.

It would be great to connect with you so that we can exchange ideas on Posterous customization as well as Church Marketing using new media.

Best,
Wendy

Mar 19, 2010
Ant Hodges said...
Wendy - I'd love to help - get in touch by putting your email into the subscribe box on the top right of the blog.

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Social Media Consultant

Ant Hodges

Ant Hodges

As a Social Media Consultant, Ant combines many years experience in Sales and Marketing with the natural ability to build relationships online - this is the key to success when it comes to Social Media Marketing

Ant currently works full time as Business Development Director for www.toinfinity.co.uk who are a leading online marketing agency based in Swindon, Wiltshire.

Some of the areas Ant specialises in are Search Engine Optimisation (SEO), Pay Per Click Campaigns, Social Media Marketing & Training, Email Marketing, Website Design and Affiliate Marketing - visit www.toinfinity.co.uk for more info.

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