On the way through the snow this morning, which took 20 mins longer than the 10 it normally takes - because of the 20mph speed we had to travel at, I heard on the radio that here in the UK things are really picking up.
John Lewis said "sales surpassed the totemic £100m-a-week" over the Christmas period [Link - Telegraph] and today comes news that it is the "fifth consecutive month of higher staff appointments, and the fastest rate of growth since July 2007" [Link - Telegraph] - even salaries are on the up too.
Does this mean that we can now see some of the big boys starting to spend freely again? If they are investing in staff, there must be work to be done, money to be made and then money to be invested into marketing, design and advertising again... or will we see the rate of increase in spend in our industries grow at a slow rate?
Whatever the markets do, I know and wise Uncle once told me "Position yourself at the foot of growth, that way when growth happens your ready to grow with it" - Digital marketing, websites, email marketing (and video - coming soon with a great new partner), together with being on the decks of these social networking cruise-liners... I'm positioned for the new spend coming. Are you?
